Overview

For this project, I developed a content and UX strategy for Green Campus Cooperative (GCC), a sustainable initiative founded by students and faculty at York University. My goal was to enhance user engagement, simplify educational content, and improve the overall user experience of GCC’s website.

Goal

The goal of revamping the Green Campus Cooperative is to enhance its accessibility and impact by increasing the availability of sustainable products, especially Fair Trade cotton, while fostering greater student involvement in sustainability initiatives on campus. This effort aims to position the co-op as a key player in promoting eco-friendly practices within the university community.

Role

UX strategist

Tools

Figma, Miro,Maze

Team

Yazin,Qianyi,Jigyansha,Sushmita

Key Responsibilities

UX Research

Analyzed target audience behavior and conducted comparative analysis to identify areas for improvement.

Content Strategy

Developed clear, engaging content to highlight GCC’s commitment to fair trade and sustainability.

Prototyping

Created design mockups to improve the product pages, homepage, and impact pages.

Challenges Identified

Lack of engagement with educational content related to fair trade and sustainability.

Complicated wholesale purchase process leading to user friction

Unclear brand identity and mission communication.

UX Strategy

Conducted a comparative analysis of competitors and created wireframes to reorganize the product pages and homepage.
Improved information hierarchy to simplify navigation and purchasing flow for wholesale buyers.

Content Strategy

Enhanced fair trade education content by introducing infographics and creating an interactive impact page.
Developed a consistent tone and messaging to align with the cooperative’s mission of sustainability and ethical sourcing.