Brand Guidelines
Idea
Creative Media Agency
Brand Statement
Brand Mission
“Our mission is to ignite creativity and drive impactful results. Idea is a youthful marketing agency that thrives on innovation, collaboration, and a relentless pursuit of excellence. We exist to empower brands with fresh perspectives, dynamic strategies, and compelling storytelling, ultimately transforming ideas into unforgettable experiences.”
Brand Vision
Brand Statement
"Revolutionizing the marketing world, IDEA envisions a future where creativity is boundless, where youth leads the way, and where every brand we touch becomes a beacon of innovation and success, inspiring others to dream bigger and reach higher."
Logo
The IDEA Lab logo embodies the spirit of innovation and collaboration, inspired by the simplicity and functionality of IKEA’s design ethos. It features interconnected elements that resemble puzzle pieces, symbolizing the seamless integration of diverse ideas from a dynamic team of young, energetic designers. With a vibrant color palette of blue and yellow, the logo conveys trust, communication, and enthusiasm.
Logo Usage
Colour Palette
The palette reflects the vibrant and clean design of the logo, emphasizing creativity and clarity. The bold combination of blue and yellow highlights a dynamic balance, while the complementary tones offer versatility, ensuring the design feels modern, engaging, and professional.
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MOODBOARD
Typography
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Mockups
