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I'm Sushmita Karri

A UX researcher and content strategist passionate about creating meaningful user experiences. With a focus on understanding user behavior and crafting engaging content, I combine research with creativity to deliver impactful, user-centered solutions.

Case Study

HopIn

HopIn is a carpooling app that connects neighbors and colleagues, offering an affordable, eco-friendly alternative to commuting alone.

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Case Study

Green Campus Coop

The Green Campus Cooperative, founded by York University students and faculty, aimed to address the lack of sustainable products on campus, particularly Fair Trade cotton. This case study examines the strategies used to revitalize the co-op, expanding its reach and impact on campus sustainability efforts.

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