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Hey, I’m Sushmita.

UX Strategist

Driven to create simple, effective user experiences and smart strategies that work

Hi, I’m Sushmita. Welcome to my world of design and strategy, where every interaction is purposeful, and every solution is user-centered.

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Tools I have worked with

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Case Study

HopIn

HopIn is a carpooling app that connects neighbors and colleagues, offering an affordable, eco-friendly alternative to commuting alone.

Case Study

Green Campus Coop

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The Green Campus Cooperative, founded by York University students and faculty, aimed to address the lack of sustainable products on campus, particularly Fair Trade cotton. This case study examines the strategies used to revitalize the co-op, expanding its reach and impact on campus sustainability efforts.

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