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About Me.

Screenshot 2024-09-25 150836_edited.jpg

I’m Sushmita Karri, a UX researcher and content strategist passionate about creating user-centered digital experiences. My expertise lies in understanding user needs, crafting clear and engaging content, and optimizing digital platforms to align with business goals.

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Education

2024

Post Graduate certificate Interactive Media Management

Centennial college

In Centennial College’s Interactive Media Management program, I developed a carpooling app case study focused on user research and intuitive design. Through UX workshops and design challenges, I honed skills in creating seamless, user-friendly experiences. My senior project emphasized project management and brand consistency, all centered on delivering engaging, simplified solutions.

2023

Post Graduate Certificate Business Analytics
Conestoga College

As a graduate of Centennial College’s Business Analytics Graduate Certificate program, I have honed skills in Descriptive Analytics and Diagnostic Analytics, focusing on data interpretation and insight generation to inform business decisions. My ability to summarize and analyze data helps stakeholders understand both current business performance and the factors that drive outcomes.

2018-2021

Bachelor’s in Business | Major in Marketing and HR
ICFAI Business School

Developed a solid foundation in Management, Marketing, and Finance through courses like Project Management, Operations Management, and Human Resource Management. Strengthened skills in Data Analysis and Decision Support Systems, alongside Effective Communication and Leadership. Gained hands-on experience during a Summer Internship Program, and explored emerging fields like AI in Business and Design Thinking.

Work

BRI| Amazon

April 2022-March 2023

Transaction risk Analyst

Investigated and resolved financial threats, enhancing Amazon's reputation and customer safety. Analyzed customer data to mitigate risks and improve strategies. Facilitated team collaboration and contributed insights in meetings, fostering a productive work environment.

ROC | Amazon 

September 2021 - February 2022

Transportation specialist

Managed outbound operations for the UK, ensuring seamless transportation of freight to Amazon FCs while negotiating with the carries anf scheduling freights.

Maintained efficient communication with carriers, minimizing disruptions and optimizing efficiency.

Achieved and sustained a 100% quality and compliance score, contributing to operational excellence and customer satisfaction.

Quick Ride | May 2019 Marketing Intern

Secured corporate clients, boosting revenue and expanding Quick Ride's user base. Orchestrated campaigns with HR professionals, driving notable conversions. Contributed ideas in brand-building, and marketing meetings, enhancing campaign effectiveness and leaving a significant impact on sales initiatives.

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